WHAT WE DO
We design 🛠️ enduring brand identities 🎯
for ambitious founders 🏆
We design 🛠️ enduring brand identities 🎯
for ambitious founders 🏆
Good branding enables the long-term growth of your business by helping you stand out from the noise, make a strong first impression, and build a lasting connection with your target market.
Good branding enables the long-term growth of your business by helping you stand out from the noise, make a strong first impression, and build a lasting connection with your target market.
OUR APPROACH
Without clear 🧭 direction, design is just decoration.
That’s why 🧩 we use a foundational approach.
Without clear 🧭 direction, design is just decoration.
That’s why 🧩 we use a foundational approach.
Without clear 🧭 direction,
design is just decoration.
That’s why 🧩 we use a
foundational approach.
Defining your unique selling point, and your brand positioning is the foundation we lay before we design anything. Our goal with design is to enable business growth, and not just aesthetics.
Defining your unique selling point, and your brand positioning is the foundation we lay before we design anything. Our goal with design is to enable business growth, and not just aesthetics.
01
Brand Discovery
We start by defining your unique selling point, your core values, brand positioning, and audience personas, to create a strong foundation that guides every design decision.
02
Moodboarding
Using the foundation we built in the discovery phase, we will create a collage of images and designs to be used as a general visual reference. This will help us be on the same page visually, and help us narrow down the aesthetic we are aiming to achieve.
03
Design & Build
We design a distinctive visual identity system that captures your brand's essence. This includes logos, color palettes, typography, brand guidelines, and more that ensure your identity is memorable, consistent, and versatile. We follow that up by designing a modern, responsive website that captivates and converts. A website with intuitive navigation and functionality, that simultaneously reflects your brand, is a no-brainer in the digital age.
04
Launch Support
The design work is complete! Now all that's left is to introduce (or reintroduce) yourself to the world. We will be there alongside you, assisting you with introductory social media images and short videos to help your new brand stick the landing.
01
Brand Discovery
We start by defining your unique selling point, your core values, brand positioning, and audience personas, to create a strong foundation that guides every design decision.
02
Moodboarding
Using the foundation we built in the discovery phase, we will create a collage of images and designs to be used as a general visual reference. This will help us be on the same page visually, and help us narrow down the aesthetic we are aiming to achieve.
03
Design & Build
We design a distinctive visual identity system that captures your brand's essence. This includes logos, color palettes, typography, brand guidelines, and more that ensure your identity is memorable, consistent, and versatile. We follow that up by designing a modern, responsive website that captivates and converts. A gorgeous website with intuitive navigation and functionality, that simultaneously reflects your brand, is a no-brainer in the digital age.
04
Launch Support
The design work is complete! Now all that's left is to introduce (or reintroduce) yourself to the world. We will be there alongside you, assisting you with introductory social media images and short videos to help your new brand stick the landing.

Hi, I’m Oli, Founder & Creative Director at Play&Simple. 7+ years of experience aside, my team and I believe our greatest advantage is the deep passion and ownership we bring to every project we take on.
Hi, I’m Oli, Founder & Creative Director at Play&Simple. 7+ years of experience aside, my team and I believe our greatest advantage is the deep passion and ownership we bring to every project we take on.
Hi, I’m Oli, Founder & Creative Director at Play&Simple. 7+ years of experience aside, my team and I believe our greatest advantage is the deep passion and ownership we bring to every project we take on.
⚡ Whether you're an ambitious new startup looking to raise a round, or an established player whose ambitions don't match your current brand identity, we offer a range of services that suit your goals.
⚡ Whether you're an ambitious new startup looking to raise a round, or an established player whose ambitions don't match your current brand identity, we offer a range of services that suit your goals.
Brand Positioning
Brand Identity
Website Design
Pitch Decks
Brand Positioning
Brand Identity
Website Design
Pitch Decks
Brand Positioning
Brand Identity
Website Design
Pitch Decks
Packaging Design
Social Media Design
Retainer Services
Editorial Design
Packaging Design
Social Media Design
Retainer Services
Editorial Design
Packaging Design
Social Media Design
Retainer Services
Editorial Design





